Hotels Amit has advised on brand tie-ups with
- Sarovar
- The Clarks
- Lemon Tree
- Sterling
- Tree of Life
- Annta
Brand names belong to their owners. Amit advises hotel owners; he is not an agent of any brand.
Amit Parmar Founder and Managing Director
Hotel consultancy built around the owner, not the brand
Most people who build a hotel in India do it once. The brands, operators and contractors on the other side of the table do it every week. That gap in experience is where owners lose money: in a room count the market cannot fill, in a management contract with a fee that is paid even when the hotel loses money, in a pre-opening that runs four months late.
Amit Parmar closes that gap. For more than two decades he has worked in hotel management, operations and strategic business development, and he now advises owners only. He is not paid by brands, does not take commissions from suppliers, and has no reason to recommend anything except what is right for your asset.
Owners come to Amit at every stage: with a plot of land and a question, with a half-built structure and a brand that has gone quiet, or with an operating hotel that is not making the money it should. The work is the same each time. Get the facts, explain the options in plain language, and then help you carry out the decision you make.
- Experience
- 20+ years in hospitality
- Projects advised
- 100+ hotels
- Brand network
- 50+ hotel brands
- Based in
- Gurugram, working across India
Six services, one owner-side adviser
Each service can be taken on its own or combined into a single engagement that runs from feasibility to the first year of operations.
Hotel brand tie-up and affiliation
Shortlist the right brands for your site, run a competitive process and negotiate the management or franchise agreement in your favour.
Hotel feasibility study and market research
An honest, bank-ready answer to whether your hotel will work: demand, positioning, room count, capex and a ten-year projection.
Hotel development consulting
From land to opening day: concept, facility planning, approvals, budgets, timelines and the team that builds it.
Hotel design and technical advisory
Layouts that meet brand standards and earn their space: room mix, back-of-house, MEP and design reviews before money is spent.
Hotel pre-opening consultancy
A structured countdown to opening: hiring, SOPs, systems, licences, operating supplies and a soft opening that goes to plan.
Hospitality asset management
An owner’s representative who holds the operator to the budget, reviews performance every month and protects your returns.
Amit Parmar in numbers
- 100+
- Hotel projects advised
- 50+
- Hotel brands in the network
- 40+
- Cities in India
- 20+
- Years in hospitality
Success stories, one key tag per hotel
Fourteen hotels, six brand families, cities from Bhuj to Hazaribagh. Each one started with an owner asking for honest advice.
How an engagement works
Clear stages, a fixed scope and one person accountable for the result.
- 1
Listen A first conversation, free and confidential, about your land or building, your budget and what you want from the hotel.
- 2
Diagnose A site visit and a quick read of the market, so the advice starts from facts rather than from a brand’s sales deck.
- 3
Recommend A written scope with clear deliverables, timelines and a fixed fee, so you know exactly what you are buying.
- 4
Deliver Studies, shortlists, negotiations, design reviews or a pre-opening plan, with Amit personally accountable for the work.
- 5
Stay close Monthly reviews with the operator after opening, if you want them, so the hotel keeps earning what it promised.
Why owners choose an independent hotel consultant
A hotel is one of the most complex assets an Indian business family can own. It is real estate, a 24-hour service business and a brand partnership at the same time, and every one of those parts has its own experts. Most of those experts are paid by someone other than the owner.
Brands earn fees from the contracts they sign, so their business development teams want the signature. Architects and contractors earn on what is built, so bigger often looks better. Suppliers earn on what is bought. None of this is dishonest; it is simply how the industry is paid. But it means that the one person whose money is at stake is often the only person in the room without an adviser.
An independent hospitality consultant changes that. Amit works for a fee agreed with you in advance. His recommendations on brand, room count, design and budget are judged by one test: does this make the hotel a better investment for the owner?
What that looks like in practice
- Two or three brands bidding for your hotel instead of one brand setting the terms.
- A feasibility study that says “build 60 rooms, not 120” when the market says so, even though 120 rooms would mean a bigger fee for everyone else.
- Design reviews that catch an undersized kitchen or a missing service lift before the slab is cast.
- A management agreement with performance tests, sensible termination rights and fees tied to profit, not just revenue.
If that is the kind of adviser you want beside you, start with a free conversation.
In the owners’ words
Short extracts from owners and promoters Amit has advised.
Played a pivotal role in helping us identify and secure the right hotel brand.
A. K. SinghManaging DirectorSarovar Portico, Hazaribagh Proved to be the ideal advisory partner.
Chiku SinghDirector, hospitality investorRanchi Helped us secure the ideal operating partner for our Bokaro project with Clarks Hotel.
Ranikesh SinghDirectorClarks Inn, Bokaro Negotiated favourable commercial terms and helped us secure the ideal partnership with Lemon Tree Hotel.
Sandeep AgrawalPromoterLemon Tree hotel project
Hotel consultancy across India, from metros to tier 2 and 3 cities
India’s next wave of branded hotels is being built outside the metros. Domestic travel, new airports, expressways and pilgrimage circuits have made cities such as Bhopal, Ranchi, Gorakhpur, Bhuj, Bhilai and Hazaribagh viable for branded hotels that would not have been considered ten years ago. Amit’s own portfolio reflects this: most of his success stories are in tier 2 and tier 3 cities, where good advice makes the biggest difference because local benchmarks are thin.
Amit and his team work across 40+ cities, including Delhi NCR, Gurugram, Noida, Mumbai, Pune, Bengaluru, Hyderabad, Chennai, Goa, Jaipur, Udaipur, Ahmedabad, Chandigarh, Kochi, Bhubaneswar, Lucknow, Guwahati, Ranchi, Raipur, Patna, Bhopal, Indore and Varanasi. Engagements are run from Gurugram, with site visits wherever the project is.
Whether your hotel is a 40-room business hotel near an industrial area, a heritage conversion in Rajasthan or a resort on a few acres near a wildlife sanctuary, the questions are the same: who will stay, what will they pay, which brand will bring them, and what will it cost to build and run. Answering those questions well is the whole job.
Frequently asked questions
Straight answers to the questions owners ask Amit most often.
Ask a questionWhat does a hotel consultant do?
A hotel consultant advises the owner on the decisions that decide whether a hotel makes money: whether to build, what size and positioning, which brand or operator to sign with and on what terms, how to design and budget the building, how to prepare for opening and how to supervise the operator afterwards. Amit Parmar covers all six of these stages and works only for owners.
Who is Amit Parmar?
Amit Parmar is an independent hospitality consultant based in Gurugram with more than twenty years of experience in hotel management, operations and strategic business development. He has advised on 100+ hotel projects across 40+ Indian cities, including brand tie-ups with Sarovar, The Clarks and Lemon Tree.
Do you charge the brand or the owner?
Only the owner. Amit does not accept fees or commissions from hotel brands, operators, contractors or suppliers. This is what allows him to compare brands fairly and negotiate hard on your behalf.
Can you help if my hotel is already under construction?
Yes. Many owners come to Amit midway, often when a brand has gone quiet, the budget has grown or the opening date is slipping. He starts with a quick review of where the project stands and recommends what to fix first.
Do you only work with large hotels?
No. Amit’s projects range from 40 to 50-room midscale hotels in tier 3 cities to 100-room five-star properties and resorts. The approach scales: smaller projects get a tighter scope and a smaller fee.
How do I start?
Send a short note through the enquiry form with the city, the land or building you have and what you are planning. Amit reads every enquiry himself and replies within one working day to set up a free first call.
Notes for hotel owners
Seven hotel management agreement clauses every owner should negotiate
A management agreement can run past a hundred pages, but seven clauses decide most of what it is worth to you. Here is what…
Management contract or franchise: which is right for your hotel in India?
The choice between a management contract and a franchise shapes your hotel’s fees, your control and your workload for years. Here is how to…
What a bankable hotel feasibility study contains
Banks and investors read hotel feasibility studies closely. Here is what a study needs to contain to be taken seriously, and to be useful…
Tell Amit about your hotel project
Amit reads every enquiry himself and replies within one working day.
- Owner-side only: no fees from brands or vendors
- First conversation is free and confidential
- Your details are never shared with brands without your consent